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April 21, 2008 |
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GROWING YOUR BUSINESS TOGETHER |
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contents
Positive Effects of Flowers Still Grabbing Headlines
2008 magazine covers continue to promote the benefits of flowers to consumers
Spring Into Bulbs
New ways to use all those beautiful spring flowers
$50,000 Diamond Earrings Mark First Valentine's Day
This first valentine's day with flowers and $50,000 earrings will be hard to follow
U.S./Columbia FTA Vote Delayed Indefinitely
The current U.S. government puts a halt on permanent duty-free access
Flowers Canada Retail School of Floral Design
Starts May 26th - Save $100 before April 30th
Upcoming Events
May 23-25 ATLANTIC Region Spring Conference
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POSITIVE EFFECTS OF FLOWERS STILL GRABBING HEADLINES
 Two national magazines and a major metropolitan newspaper are sharing with readers the personal and professional benefits of flowers this month.
In its April 2008 issue, Health magazine includes a full-page article titled, "The other reasons to love flowers." The magazine tells readers that flowers have the power to boost their mood and inspire creative thinking. It cites several SAF studies: the Emotional Impact of Flowers Study, conducted at Rutgers University the Home Ecology Flower Study, a Harvard Medical School study and the Impact of Flowers in the Workplace Study, a Texas A&M University study.The article has generated more than 4 million consumer impressions.
In the article "A Fresh Outlook" in the April 2008 issue of Latina magazine, flowers are called "an instant pick-me-up." It suggests boosting your whole family's mood by placing "a vase full of colorful blooms in the kitchen where everyone can enjoy them." The article cites the Home Ecology of Flowers Study. The article has generated more than 1.5 million consumer impressions.
On April 10, The Washington Post declared, "Fresh flowers are a welcoming touch" in the article "From the Guest's Point of View." In addition to encouraging readers to use fresh flowers to make guests feel welcome. The Washington Post article has produced more than 2 million consumer impressions.
The Post Express, a publication of The Washington Post, ran an article on April 15 titled "Got a Minute? Ratchet up points for healthy behavior with these 60-second fixes." The article talks about 60-second fixes for healthy behavior and includes a photo depicting a woman waking up with flowers on her bedside table. The second tip listed recommends stopping by the florist on your way home and cites the Home Ecology of Flowers Study. The article goes on to say that even people who aren't "morning people" report feeling happier and more energetic after looking at flowers first thing in the morning. It has generated more than half a million consumer impressions.
Hometown newspaper and magazine editors and local TV and radio news producers thrive on turning national news items into community stories. Capitalize on these studies to generate local news coverage for your shop.
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spring INTO BULBS
Designers looking for new ways to work with the ever-abundant spring beauties, narcissus and hyacinths, can get some inspiration from the Dutch. This month's featured flower on the Flower Council of Holland's Web site is narcissus. There, you'll find a half-dozen or more ideas on creative ways to work with it. While there, check out the link to another spring bulb favorite, hyacinths.
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| A lovely arrangement of this month's featured flower, narcissus |
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Hyacinths pop with loads of color |
Images courtesy of the Flower Council of Holland
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$50,000 DIAMOND EARRINGS MARK FIRST VALENTINE'S DAY
Teleflora awarded its "Diamonds and Roses" sweepstakes winner with a $50,000 prize that helped make this Valentine's Day that much sweeter for the lucky guy's girlfriend.
The grand-prize award-winner is Thomas Kenia of Gilbert, Ariz., and the winning order, featuring a delivery of a Diamond and Roses Bouquet, came from the Baseline Flower Growers shop in Phoenix.
"This was my first Valentine's Day with my girlfriend and I wanted to make it special, but I never thought it would end up like this," Kenia said in a press release. "By no means did I imagine I would actually win the $50,000 diamond earrings!"
In addition, Baseline Flower Growers received a Teleflora plaque, a $3,000 check and free Teleflora membership for one year for being the florist that delivered the winning bouquet and game piece to Kenia's girlfriend. To win the grand prize, Kenia registered on diamondandroses.com with his game piece's PIN code. (The contest ran from Jan. 14 through Feb. 29.)
In other Teleflora news, the company has announced that celebrity siblings, Donnie and Marie Osmond, will host the prime-time reality show that will honor America's Favorite Mom — consumers can nominate their moms, and the winner will be determined by consumers online voting at www.AmericasFavoriteMom.com during the week of May 5-9. The show will air on Mother's Day, May 11 at 7 p.m. EST, on NBC.
"America has embraced Donny and Marie as if they were a part of their own family, watching them grow from young singing sensations to inspirational parents," Teleflora Chairman Lynda Resnick says in a press release. "Their own mother created such a lasting legacy that has helped millions of sick and injured children across the country. They were a perfect fit to help Teleflora pay tribute to America's incredible moms who are making a difference everyday in the lives of their families, communities and the world."
Teleflora awards Phoenix's Baseline Flower Growers with a $3,000 check for delivering the winning bouquet in the company's "Diamonds and Roses" sweepstakes. From left, Nick Nakagawa, owner of Baseline Flower Growers and Tom Butler, AAF, chairman of Teleflora. Nakagawa is holding the grand-prize award: a $50,000 pair of diamond earrings.
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U.S./COLUMBIA FTA VOTE DELAYED INDEFINITELY
Permanent duty-free status for flowers exported to the United States from Colombia remains on hold after the House voted April 10 to delay indefinitely its consideration of the controversial U.S./Colombia Free Trade Agreement (FTA).
President Bush has conceded that further action this year on the FTA is unlikely. Passage of the trade pact was a major goal of the Bush Administration. The delay was set in motion by Speaker of the House Nancy Pelosi (D-Calif.) after President Bush ignored her advice and sent the FTA to Congress without following established protocol of first getting support from congressional leaders.
Federal law governing implementation of trade pacts provides Congress up to 90 legislative days to vote for or against the measure. The amended rule now postpones that vote indefinitely.
The president's decision to transmit the legislation to Congress irritated many lawmakers. But Democrats' opposition to the trade pact was already widespread because they believe the Colombian government has not done enough to reduce violence in the country, especially against trade unionists.
Democrats also insist that ratifying the trade pact hinges on expanding the trade adjustment assistance (TAA) program designed to help workers who lose their jobs because of foreign competition. The president has pledged to work with Democrats on the TAA.
Despite the president's pessimistic outlook for the FTA, House Minority Leader Rep. John Boehner (R-Ohio) has asked Speaker Pelosi to "detail exactly" what issues she would like to see addressed before agreeing to bring the FTA to the House floor for a vote. Rep. Boehner requested Speaker Pelosi to respond by April 22.
About 60 percent of flowers sold in the U.S. come from Colombia, and they enjoy duty-free access to U.S. markets under the Andean Trade Preference and Drug Eradication Act (ATPDEA). That act is set to expire Dec. 31, 2008. If it is not renewed, or if the U.S./Colombia FTA is not ratified, U.S. importers of record will begin paying duties on Colombian flowers.
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Flowers Canada Retail represents all segments of the Canadian Retail Floral Industry.
Our goal is helping you reach yours.
99 Fifth Ave., Suite #305 Ottawa, ON K1S 5P5
ph 1.800.447.5147 fax 1.866.671.8091
email flowers@flowerscanada.org web www.flowerscanada.org
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