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November 3, 2008 |
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GROWING YOUR BUSINESS TOGETHER |
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contents
Reaching Out to Your Funeral Director Adding that personal touch is good for everyone
Search and Shop: Mobile Browsing Takes Off With a 45% increase in just one year
A Gift a with an Extra Dimension It's that one extra simple thing that can make the difference and add lots of extra value
MidAmerica's Airport's First Big Bouquet Arrives It's that one extra simple thing that can make the difference and add lots of extra value
Syngenta Acquires Business from Yoder Brothers For Chrysanthemum's and Aster's
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reach out to funeral directors
Just add your personal touch to the "In Lieu Of" letter Flowers Canada Retail encourages its members to send local funeral directors. The letter below can be used by any florist to communicate with their local funeral directors.
Can We Bury “In Lieu of Flowers” Dear Funeral Director, Your customers express sympathy for loved ones in a variety of ways. One tradition that has been part of nearly every culture throughout history is sympathy flowers.
According to research by Rutgers University and Harvard University, flowers increase feelings of compassion and happiness, and people feel less depressed, anxious and agitated in their presence. Such compelling research shows flowers can be a critical part of the bereavement process.
In light of these findings, it is difficult to imagine a funeral or memorial service without flowers sent from family and friends to express condolences, but the increasing use of the “in lieu of flowers” phrase runs the risk of just that. Please consider removing this phrase from the death notices you write.
Your customers who honor loved ones with charitable contributions rarely want a service completely devoid of flowers. It is possible to recommend donations without a negative reference to flowers. For example, “The family suggests memorial contributions be made to…” eliminates the reference and honors the family’s request.
Get personal with your local florist. It is their job to help you enhance your services and make you look good while you create a memorable, healing experience for your customers.
Letters of this type have been featured in the National Funeral Directors Association's magazine, spells out the importance of floral arrangements at funeral services.
Here is an article penned by a funeral director who talk about the Value and Benefit of Funeral Flowers.
Source: SAF
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search and shop: mobile browsing takes off
The latest gadget to change how consumers shop is actually an entire subdivision of high-tech wizardry: smartphones and Wi-Fi-enabled devices such as the iPhone.
In fact, mobile browsing has shot up 45 percent from August 2007 to 2008, according to the second annual Local Search Usage Study from TMP Directional Marketing, conducted by comScore. Overall, the study found that one in five local business searches are done with these devices.
"We can expect mobile Web penetration and engagement to keep rising as connection speeds increase, data plan prices decrease and smartphones become more mainstream," said Serge Matta, senior vice president of comScore.
Other findings:
- Americans go online 31 percent of the time to research details of a particular business, a slight increase from 30 percent in 2007. Print Yellow Pages searching slipped from 33 percent to 30 percent.
- After an online search, consumers contact a business by phone 39 percent of the time or visit the business in person 32 percent of the time. Last year's results showed consumers just as likely to visit a business as they were to contact that same business by phone. (The shift could be a result of higher gas prices, comScore stipulated.) Just 12 percent of consumers followed up a search by contacting the business online.
Study results were derived from on an online survey of 3,000 respondents.
Try this:
Now that you know consumers are heading online to look up local businesses, start working on getting your shop listed at the top of search pages.
About 90 percent of people will just rely on the first 10 items that come up after a search on search engines like Goggle or Yahoo, says SAF's chief information officer, Renato Sogueco. "The trick is to get your business to be in that top 10," he says. Basic, but proven techniques include relevant keyword suggestions, keyword placement on the actual Web page (headers, body text, etc.) and linking to outside sites.
Source: SAF
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a gift with an extra dimension
This concept has not only an extra dimension in physical sense, but also an extra dimension by means of the added-value. Even though it is 'just' a plant or a few flowers in a bag, it is much nicer to give or to receive than a 'normal' plant or a bouquet.
The plants that are used are strong varieties of Anthura and therefore suitable to use in this concept.
Of course mixing the colours of the plants, colours of the flowers and colours of the bags is all possible, so that each time an original gift originates.
All in all this is an original and simple idea for a present,.
Designer: Sally Bennett (Dutch Creations)
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midamerica's airport's first big bouquet arrives
Bad weather in Bogota delayed it, but the first shipment of fresh-cut flowers to MidAmerica-St. Louis Airport arrived a little after 7 a.m. Thursday.
St. Clair County recently invested $3.3 million on the airport's warehouse, including $900,000 to buy and install refrigeration units and $2.4 million for specialized equipment for loading and unloading flower shipments.
The flowers from Colombia and Ecuador temporarily will be held in 19,000 square feet of the airport's 163,000-cubic-foot refrigerated warehouse space. It was the first of weekly floral shipments scheduled to arrive every Thursday.
The arrangement is the result of Fresh Connections, a joint venture among logistics firm Teqflor, management company Mission Cargo and wholesale floral distributor Baisch and Skinner. The partners will begin making shipments to 40 percent of the U.S. perishable flowers market from the airport next to Scott Air Force Base in Mascoutah.
Manufacture processing products from the Midwest will then be flown from the airport to Miami International Airport, where the cargo will then he flown by Arrow Air into Central America and South America.
South American flowers previously were flown from Colombia to Miami and then distributed by truck. | |
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syngenta acquires chrysanthemum and aster business from producer, yoder brothers
Syngenta announced that it has signed an agreement to acquire the pot and garden Chrysanthemum and Aster business of Yoder Brothers Inc. Parties agreed not to disclose financial details of the transaction. Chrysanthemums are one of the top five selling pot and garden flowers in the global industry.
“This targeted acquisition significantly strengthens our proprietary flower cuttings portfolio and broadens our offer to growers with two new crops. The Yoder brand is highly recognized in the flower industry and their Chrysanthemums and Asters stand for top quality genetics“, said Robert Berendes, Head of Business Development at Syngenta.
The acquisition includes all rights to Yoder’s Chrysanthemum and Aster genetics and breeding programs, as well as the Yoder brand name, and will involve some 150 employees joining Syngenta.
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Flowers Canada Retail represents all segments of the Canadian Retail Floral Industry. Our goal is helping you reach yours.
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