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December 22, 2008 |
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GROWING YOUR BUSINESS TOGETHER |
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contents
Shoppers Keeping Credit Cards in their Wallets Amid an economic crisis, consumers are doing without adding debt
Make Shopping At Work Less Work Shopping at work is recession proof, make it easier
Obituary Floralife leader, Jim Sykora
School of Floral Design 2009 Floral Design and Business Courses
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shoppers keeping credit cards in their wallets
Amid an economic crisis, consumers are doing without debt this Christmas 
Cash is king this Christmas as consumers turn away from the modern December ritual of a massive credit-card-fuelled shopping spree.
With visions of falling house prices and a plummeting stock market dancing in their heads, Canadians are rediscovering the virtues of thrift, if only out of necessity.
Linda Third is one of those who are doing without debt this Christmas, saying she's less likely to use her credit cards. "It just feels like we're more in control of the holiday," she said, taking a pause from perusing Vancouver's Robson Street shopping district.
Besides, she says, racking up a big credit-card bill would horrify her parents, who grew up during the Depression.
Retail consultancy Maritz Research Canada is projecting that shoppers will slash their gift-giving budget by 14 per cent this year, down to $571 from last year's average of $663. Maritz and others project that Canadians will shirk from using credit cards. A Maritz survey indicates that seven in 10 Canadians plan to pay for their purchases either using cash in hand, or tapping their bank accounts with debit cards. Those who plan on using credit cards, already in the minority, are falling in number. Last year, just over a third of Canadians said they would use credit cards; this year, only 29 per cent plan to do so.
Rob Daniel, managing director of Maritz, said he believes the pervasive coverage of the credit crisis in the financial markets, coupled with the gloomy economic outlook, has driven home the message to consumers - debt is risky. "The message is out there right now that you want to be careful about credit," he said.
Another factor: Those most likely to use store credit cards, which saw the steepest decline, are most typically higher-risk borrowers, in part because of lower incomes. Such consumers may be paring back expenditures because of economic woes, Mr. Daniel said.
This Christmas is the toughest retail environment in at least six years, and perhaps since 1990, the last time that a struggling economy deflated holiday shopping budgets. Eighteen years ago, the recession permanently altered holiday shopping, as retailers abandoned the after-Christmas sale, and started slashing prices before Dec. 25.
This year, it looks as if economic pain is again transforming shopping, with the spread of the 24-hour store. Wal-Mart started the practice at some stores four years ago. This month, 192 of its 256 stores outside Quebec (which bans such extended hours) will be open around the clock. The Bay and Zellers are ramping up their 24-hour operations in Ontario. Such steps are part of the retail industry's effort to deal with "unprecedented uncertainty," said John Torella, senior partner at J. C. Williams Group in Toronto.
But for some consumers, even aggressive measures aren't enough to spark a spending spree. For Lisa Pequegnat in Toronto, extended hours at the Bay won't entice her to the mall in the middle of the night. If the whole mall were open, it would be a different story, she said. Either way, she'd be paying with cash. "I don't want to have to pay later, and I don't want to deal with interest."
Source: Martz Research/Globe & Mail
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make shopping at work less work
Loved by shoppers and loathed by human resource managers. Shopping at work seems to be recession proof, so you might as well ease the experience for those on-the-clock cart fillers.
This year, consumers spent $846 million online on Cyber Monday, according to Com Score, making it the second largest online spending day on record (and unofficially the busiest day for workers, who must quickly close their online shopping Web pages when the boss walks by).
Lauren Freedman, founder of The E-Tailing Group and author of "It's Just Shopping" offers these following tips to cater to the cubicle crowd.
- E-mail existing and prospective customers advance notice of sales and specials.
- Offer "limited time only" promotions during the workday (e.g., between 11 a.m. and 2 p.m., during workers' lunch break, when they are most likely to shop online), keeping times/offers the same so customers are conditioned to look for them.
- Mirror e-mailed offers on your site.
- Post promotions across the Web, including on coupon and promotional sites.
- Establish a viral component and do cross-promotions with other complementary online retailers. Busy workers often group shopping/purchases, so by having links to other sites where they may want to shop (and vice versa), you are helping them be efficient — and increasing the chance of a sale.
- And make it easy for those caught with their Visa card in their hand to come back later, by offering a "save your shopping cart" function.
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obituary - floralife leader, jim sykora
Jim Sykora, who led Floralife to become a leading supplier of post-harvest products, died Dec. 8. He was 76.
After leaving Harvard in 1960 with an MBA, Sykora joined his father in the family business, where he stayed until his retirement in 2006. Smithers-Oasis acquired Floralife in January 2007 and continues to manage the company as a wholly owned subsidiary, keeping its headquarters in Walterboro, S.C.
Sykora's steady guidance and consistent eye on growth are typical of "second generation family members who come into the business and really dedicate themselves to making it exceptional," says Jim Daly, vice president and general manager of Floralife/Smithers Oasis.
In the two decades he worked for Sykora, Daly says he learned many lessons, about treating not only flowers but also people.
"His sense of fairness is what stands out," Daly says. "When he did or said something, you never had to question the politics behind it. He did it because it was the right thing to do."
In 2000, Sykora and his wife, Judith, accepted the Award of Merit from American Institute of Floral Designers (AIFD) in recognition of Floralife's research, development and generosity to AIFD and to the floral industry.
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