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Our Vision, Our Mission and Our Mandate


Flowers Canada is a strong advocate for the floriculture industry in Canada and works with all levels of government  to support employment growth and career opportunities in retail, to promote and sustain retail investments in communities from coast-to-coast, and to enhance consumer choice and industry competitiveness.  Flowers Canada Retail also provides its members with a full range of services and programs including education and accreditation, best practices, networking, advocacy, and industry specific research.


Our Vision
Flowers Canada is the floriculture organization of choice for florists, distributors, growers and educators in Canada and is the leader in advancing and protecting our member interests.

Our Mission
The purpose of Flowers Canada is to improve the strength and the unity of the Canadian floriculture industry through communications, education, marketing, member services and representation.

Our Mandate
The mandate of Flowers Canada is to be the voice of the Canadian Floral industry in Canada by providing:

  • Communcations: To collect and effectively disseminate information of value to both members and appropriate outside publics.
  • Education: To promote the means for members to upgrade skills & knowledge.
  • Marketing: To expand the market for floriculture products by increasing public awareness and providing members with effective sales tools.
  • Representation: To represent members as a whole, to third party organizations and to support individual members in their dealings with third party organizations where Flowers Canada can be of assistance.